Meta, Cloud of Personalization
2021-2022
Product Design
For this project, the strategy team and I worked together to create a new product for the business website. This floating action button notification system acts as a personalized system that enables our user's success by increasing their advertiser value or decreases advertiser friction.
In our first year, this system became the second largest lead generator for Meta for Business.
I developed a versatile system for this product, designed to adapt to additional use cases. This system has been integrated into our broader Meta for Business design library, making it accessible to our cross-functional partners for their use.
"The current iteration is regarded as the MVP (Minimum Viable Product) version, and we have also been investigating a 'north star' version of this product, which incorporates additional features.
