In 2019, Facebook underwent a brand refresh. With the new branding update, the Facebook for Business team began a redesign project that would create a more user-centric, simple and unified experience. This experience would empower, educate and inspire our business users.
Unify the System
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The current website was a disparate maze of content that did not consider the journey of our user. We began by grounding our mission in putting our user first and creating a system that would allow all of our different types of business users to find the content that pertained to them.
Establish Vision
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We created a north star concept that would be our guidepost as we started our design process.
Lay the foundation
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We lay the groundwork with a new design system that translated the Facebook (at the time) company brand guide to fit within our web structure. We up-leveled the existing modular system the web system. This enabled teams across the eco-system to easily create pages of their own that would fit seamlessly into the core experience.
Improving the System
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Through learnings from our partners and data, we continue to optimize the system, through adding animation and experience adjustments to the modules.
