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As the digital creative director, I was tasked to take the brand into a more elevated, luxury space. We began with a fresh new design on a new e-commerce platform. At the same time, we crafted a new brand image around the California 'It Girl' from campaign photography, e-commerce photography and creative content.
Homepage
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Shoppable Ad Campaign
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I worked with the development team to create a shoppable campaign page each season where users could view every photo and buy pieces directly from the page.
Shoppable Editorial Page​
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In addition to our main campaign, we crafted editorials around key items and ideas each season.
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