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In 2018, Banana Republic celebrated its 40th Anniversary. I led the digital design team to bring the brand forward, while honoring its historic past.
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Exploring the theme of "Designed for a Life with No Boundaries', each item in the campaign was a modern take on an iconic piece from the brand's history.
Landing page
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Shoppable 'microsite' which served as the hub for the campaign. Allowed users to interact with themed editorials, watch the brand film as well as learn about the iconic looks from the campaign.
Launch Email
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This launch email introduced the collection and editorial stories. There was a mens (shown here) and womens specific email.
Facebook Canvas
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Part of the digital advertising campaign, we used the newly introduced Facebook Canvas template to further the rich storytelling by creating a mens and womens version of the campaign landing page.
Our Journey
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We created an 'About Us' page that encompassed the updated brand values. The page also served as a content hub that links out to other brand specific content.
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